Rauw Alejandro

In 2017 Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it became the most-streamed song during the course of one year. This mix of reggaeton and pop music has not only brought attention back to the style, but also to Latin music generally. In 2015 there were two predominantly Spanish-language tracks on the Billboard Top 100 and in 2016 there were four. During the height of Despacito's popularity in 2017, 19 predominantly Spanish tracks made it into the Top 100 In 2020, the number of songs that made it was 41. After Justin Bieber's remix in two languages of Despacito (2017) famous artists started collaborating with reggaeton artists, including Drake together with Bad Bunny on MIA (2018) and Madonna and Maluma for Medellin (2019). Some reggaeton artists lamented the trend towards popular music by 2020. However, a brand new group, Rauw alejandro, was trying to change the course. It often blended elements from electronic dance music and other styles.

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